VIKING SPORTS PROPERTIES/LEARFIELD SPORTS
Beginning in 2014-15, Learfield Sports partnered with Cleveland State Athletics to professionally manage all sales, marketing and servicing for Vikings Sports Properties, the external corporate partnership program for CSU Athletics.
Learfield’s Vikings Sports Properties office is located on the Cleveland State University campus at the Department of Intercollegiate Athletics on the 2nd Floor of the Wolstein Center.
Founded in 1972, Learfield Sports is the national leader in collegiate sports marketing. Learfield is headquartered in both Plano, TX and Columbia, MO.
Included among the 90 Universities and governing bodies Learfield represents across the United States are the Big Ten Conference, Stanford, Alabama, North Carolina, Oklahoma, Wisconsin, Penn State, Missouri, Texas A&M, Clemson, Northwestern, Minnesota, Colorado and Indiana.
In Ohio, Learfield represents Xavier, Toledo and Bowling Green in addition to Cleveland State.
Learfield’s six divisions focus primarily on the collegiate sports marketplace and provide constantly expanding services to Universities with over 700 full time employees across the United States:
THE MARKETING POWER OF CLEVELAND STATE ATHLETICS
Cleveland State University is a primary Cleveland economic growth engine.
The Wolstein Center and Cleveland State Athletics are the Front Porch for the University to consistently reach consumers across a broad demographic spectrum to welcome them into the CSU Family.
Cleveland State’s 85 acre campus is the single largest footprint in downtown Cleveland. The University impacts 6,700 jobs in the city of Cleveland and impressively injects upwards of $679,000,000 million dollars annually into the Cleveland economy.
CLEVELAND STATE IMPRESSIVE DEMOGRAPHICS
These are powerful demographic numbers. The Wolstein Center and Cleveland State Athletics can connect your company with this diverse hard to reach audience who are interconnected by a life time loyalty to and affinity for Viking Athletics.
And most impressively, a Nielsen-Scarborough poll of college fans reveals that 64% would consider switching brands or buying habits to support a sponsor that invests in their University’s Athletic teams.
VIKING MARKETING PLATFORMS
At Cleveland State, as with Learfield corporate partners at 90 Universities, Learfield is committed to creating long-term positive relationships between CSU and its partners. Customized partnerships are created to fit the unique goals and objectives of each individual corporate partner.
The Wolstein Center and Cleveland State provide impressive and diverse marketing platforms to assist corporate partners reach hundreds of thousands of affluent, upscale consumers in an efficient, cost-effective manner.
Learfield can customize a strategic marketing campaign to specifically target a group or groups of consumers a company wishes to engage with including alumni, students, faculty, staff and Viking fans.
The strategic marketing platforms tools include among others;
LEARFIELD CONTACT INFORMATION
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Cleveland State Athletics is proud to partner with the following businesses! All of our partners are committed to supporting CSU Athletics through special rates and discounts. When planning your travel and meal arrangements, please contact any of the businesses below for CSU rates and discounts! If at any time you have questions, please contact the Corporate Sponsorship Department at 216-687-5454.